---
id: video/ayXdXFyFEjY
type: video
title: Drive Sales with AI-Generated Product Descriptions in Business Central (2024 release wave 1)
summary: "Copilot product description generation in Business Central (2024 release wave 1), shown in a 2-minute demo: image-based category suggestion, attribute and tone customization, and publishing the product to Shopify through the first-party connector."
tier: official
language: en
tags:
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  - copilot
  - ai-generated content
  - image analysis
  - product attributes
  - tone of voice
  - shopify integration
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system: sales
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    title: Drive Sales with AI-Generated Product Descriptions in Business Central (2024 release wave 1)
    date: "2023-12-08T08:33:35.000Z"
    commit: null
    t: 1
    quote: great product descriptions boost sales by making products stand out from the crowd but being creative on demand is challenging
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    title: Drive Sales with AI-Generated Product Descriptions in Business Central (2024 release wave 1)
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    quote: co-pilot in Microsoft Dynamics 365 business Central helps successfully launch new products with AI powered experiences
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    title: Drive Sales with AI-Generated Product Descriptions in Business Central (2024 release wave 1)
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    quote: business Central analyzes the image and suggests a category to minimize data entry
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    quote: with a few more customizations Stan can match their brand identity and tailor this to the target audience
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    title: Drive Sales with AI-Generated Product Descriptions in Business Central (2024 release wave 1)
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    quote: having a great product description that is engaging and informative also improves conversion rates
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published_at: "2023-12-08T08:33:35.000Z"
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    title: The Challenge of Product Descriptions
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    title: Creating a New Product with Image Analysis
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    title: Generating and Customizing Product Descriptions
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    title: Publishing to Shopify and Business Impact
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    title: Closing Summary
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    check: exact
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    text: having a great product description that is engaging and informative also improves conversion rates
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---

# Drive Sales with AI-Generated Product Descriptions in Business Central (2024 release wave 1)

> Copilot product description generation in Business Central (2024 release wave 1), shown in a 2-minute demo: image-based category suggestion, attribute and tone customization, and publishing the product to Shopify through the first-party connector.

[Watch on YouTube](https://www.youtube.com/watch?v=ayXdXFyFEjY) · Microsoft Dynamics 365 Business Central (YouTube) · 2023-12-08 · 2:24 · tier official · reviewed (checked by Opus)

## Overview

The video follows a company called Nano Leaf creating a new product in Business Central. Uploading a product image lets Business Central analyze it and suggest a category, which reduces data entry. Copilot then generates a product description with natural language technology.

The user can pick which product attributes matter, choose formatting options, and set a tone of voice to fit the brand and target audience. The product is then published to Shopify using Business Central's first-party connector. The video says a good description improves conversion rates.

## Key points

- Copilot generates a product description from product data with one click.
- When a product image is uploaded, Business Central analyzes it and suggests a product category to minimize data entry.
- Users select which product attributes are most relevant to the description and choose formatting options for consistency across product lines.
- Tone of voice can be customized to match brand identity and target audience.
- Products can be published to Shopify through Business Central's first-party Shopify connector.
- The user reviews and edits the generated text before publishing.

## Chapters

- [0:00](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=0s) The Challenge of Product Descriptions
- [0:21](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=21s) Copilot in Business Central Overview
- [0:41](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=41s) Creating a New Product with Image Analysis
- [1:02](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=62s) Generating and Customizing Product Descriptions
- [1:22](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=82s) Brand Identity and Tone Customization
- [1:42](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=102s) Publishing to Shopify and Business Impact
- [2:02](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=122s) Closing Summary

## Features

Every feature below: status not stated, demoed.

| Feature | At |
|---|---|
| Copilot product description generation | [0:21](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=21s) |
| Image-based product category suggestion | [0:41](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=41s) |
| Attribute-based description customization | [1:02](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=62s) |
| Tone of voice customization | [1:22](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=82s) |
| Shopify connector | [1:42](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=102s) |

## AL objects mentioned

As heard in the captions. A name that matches one object page by exact type and name links to it; the others stay as named.

- other "Nano Leaf Skylight" at [0:41](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=41s)

## Quotes

- [0:01](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=1s) "great product descriptions boost sales by making products stand out from the crowd but being creative on demand is challenging"
- [0:21](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=21s) "co-pilot in Microsoft Dynamics 365 business Central helps successfully launch new products with AI powered experiences"
- [0:41](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=41s) "business Central analyzes the image and suggests a category to minimize data entry"
- [1:02](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=62s) "with just a click co-pilot uses natural language technology to craft an engaging description tailored to this product"
- [1:22](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=82s) "with a few more customizations Stan can match their brand identity and tailor this to the target audience"
- [1:42](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=102s) "Nano Leaf uses business Central's first party connector to Shopify a leading e-commerce platform"
- [2:02](https://www.youtube.com/watch?v=ayXdXFyFEjY&t=122s) "having a great product description that is engaging and informative also improves conversion rates"

Presenters (as heard): Stan.
