---
id: video/gKmkjTT-KhA
type: video
title: The Energized Business Central Community
summary: This short video is about the partner community at the Directions event. Speakers mention over 3,200 partners in one place and very positive community energy. Partners who compete with each other share best practices there, and 10 area sessions, mostly in local language, let partners meet their local Microsoft team.
tier: official
language: en
tags:
  - community
  - partners
  - best practices
  - smb
  - local engagement
  - business applications
system: crm
review:
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  at: "2026-10-07T23:02:43.496Z"
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    quote: the energy from the community has been super positive
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    commit: null
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    quote: how can we help Partners be that extension of our team to our customers
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video_id: gKmkjTT-KhA
channel: yt-microsoft
source_name: Microsoft Dynamics 365 Business Central (YouTube)
url: https://www.youtube.com/watch?v=gKmkjTT-KhA
published_at: "2024-11-29T12:12:54.000Z"
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    title: Community Scale and Energy
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    title: Partner Value and Future Direction
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---

# The Energized Business Central Community

> This short video is about the partner community at the Directions event. Speakers mention over 3,200 partners in one place and very positive community energy. Partners who compete with each other share best practices there, and 10 area sessions, mostly in local language, let partners meet their local Microsoft team.

[Watch on YouTube](https://www.youtube.com/watch?v=gKmkjTT-KhA) · Microsoft Dynamics 365 Business Central (YouTube) · 2024-11-29 · 1:21 · tier official · reviewed (checked by Opus)

## Overview

This short video presents the Business Central community through comments from event attendees and organizers. It mentions a community of over 3,200 partners gathered in one place and describes the energy from the community as very positive.

It also covers the Directions event, where partners who compete with each other come together to share best practices. The event has 10 different area sessions, most in local language. The video ends on the question of how to help partners act as an extension of Microsoft's team toward customers.

## Key points

- The video cites over 3,200 partners in one place.
- Speakers describe the community's energy as super positive.
- Partners who compete with each other attend the event and share best practices.
- Directions is called the hottest ticket in town for anyone in the organization working on business applications in SMB.
- There are 10 different area sessions, most of them in local language, where partners can meet their local Microsoft team.
- A stated focus is how to help partners be an extension of the speaker's team to customers.

## Chapters

- [0:00](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=0s) Community Scale and Energy
- [0:27](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=27s) Partnerships and Knowledge Sharing
- [0:38](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=38s) Event Impact and Local Engagement
- [1:03](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=63s) Partner Value and Future Direction

## Quotes

- [0:07](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=7s) "over 3 200 partners all in one place which for us is a"
- [0:07](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=7s) "the energy from the community has been super positive"
- [0:27](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=27s) "working hard against each other and they come to this event they share best practices"
- [0:38](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=38s) "directions is quite literally the hottest ticket in town for anyone in the"
- [0:38](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=38s) "we have 10 different area sessions um most of which are in local language"
- [0:38](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=38s) "it's a great opportunity for partners to meet with their local Microsoft team"
- [1:03](https://www.youtube.com/watch?v=gKmkjTT-KhA&t=63s) "how can we help Partners be that extension of our team to our customers"

Presenters (as heard): Unknown Speaker.
