topic hubRelationship Managementofficial - Microsoftreviewed - checked by Opus

Relationship management analytics

Relationship management analytics covers the built-in reports for Business Central relationship management (marketing/CRM). It answers questions about reports for contacts, campaigns, opportunities, sales cycles, segments and questionnaires, plus cover sheets, labels and email merge letters.

Path: Business functionality > Relationship management > Relationship management analytics · tier official · system crm · narrative reviewed (checked by Opus)

Overview

This section lists the built-in relationship management reports, which you can reach through Report Explorer. The overview page “Relationship management reports” is the entry point. Each other page describes one report.

The reports fall into groups. Contact reports include List, Company Summary, Person Summary, Labels and two cover sheet reports. Opportunity and sales reports include Opportunity - Details, Opportunity - List, Sales Cycle - Analysis and Salesperson - Opportunities. Campaign - Details covers campaigns. Segment reports cover contact lists, cover sheets and labels. Questionnaire reports print handouts and test profile questionnaires. Email Merge produces personalized letters for a marketing segment.

Start with the overview page to find the report you need. Then open its page to see what it shows and where to run it, for example from the Contact Card, the Segment page or the Profile Questionnaire Setup page.

Key points

  • Reports are available through Report Explorer, listed on the Relationship management reports page.
  • Contact - List shows all contacts with contact type, related opportunities and to-dos; Company Summary and Person Summary show address or name, contact number, interactions and to-dos.
  • Contact - Cover Sheet is run from the Contact Card page and can log interactions; the separate Contact Cover Sheet report prints contact and company addresses, VAT registration and bank details.
  • Segment - Cover Sheet is run through Print Cover Sheets on the Segment page; Segment - Contacts lists the contacts selected in one or more segments.
  • Contact - Labels and Segment - Labels print names and addresses with configurable label size and column layout, useful for campaign letters.
  • Opportunity - Details, Opportunity - List, Sales Cycle - Analysis and Salesperson - Opportunities support sales pipeline review, with estimated and calculated values and salesperson filtering.
  • Email Merge creates personalized letters for a segment, with formal or informal salutation, segment content, salesperson signature and multilingual support.
  • Questionnaire - Handouts prints profile questionnaires; Questionnaire - Test shows test reports from the Profile Questionnaire Setup page.

Learn pages

Videos, posts and code changes

Linked by a Haiku matcher with a grounding quote from the item’s summary (link/topics.ts); machine-generated.

Business Central pages and reports

The pages, reports and queries this hub’s Learn pages name (ms.search.form, API reference), joined to the code by exact object id (data/index/docs-objects.json); a page shows the table it runs on.

Learn also names 1 object with no object page: report/50585058.

Source: Microsoft Learn (CC BY 4.0). Descriptions are Learn’s own.

What Learn documents here 8 of 18 Learn pages

Show 10 more