Marketplace validation

Path: Get started > Develop > Marketplace validation · tier official · system none · narrative reviewed (checked by Opus)

Overview

Marketplace validation is the set of checks a Business Central app goes through before it is published on the Microsoft marketplace. It has a technical side and a marketing side, plus guidance on promoting the app.

The Technical validation checklist lists the mandatory requirements for extensions and explains how validation is done, including self-validation with BcContainerHelper and AppSourceCop analysis. The Marketplace technical validation FAQ (10 pages) answers detailed questions on app identity, code-signing, names, affixes and ID ranges, Application Insights, app previews, offer types, the validation process and support channels. The Marketing validation FAQ covers listing content and branding rules.

Two further pages give advice on promotion: how to create an effective sales landing page and how to make compelling videos. Start with the technical checklist, use the FAQs for specific rejections or doubts, and use the marketing pages when you prepare the listing.

Key points

• The technical validation checklist sets mandatory requirements before submission, including manifest validation, affix registration, digital code signing, permission sets and extension publishing.
• You can self-validate using BcContainerHelper and AppSourceCop analysis.
• The technical FAQ covers app identity, code-signing, names, affixes, ID ranges, Application Insights, app previews, offer types and support channels.
• The marketing validation FAQ requires statements on supported editions, countries/regions and languages.
• Marketing validation also covers help and support pages, product naming conventions and marketplace badge usage, and describes a manual validation process.
• The landing page guide covers layout, headline copy, pain-based messaging, product benefits, testimonials and video demos.
• The video guide covers why, how and what videos, customer testimony, video structure and persona targeting.

Subtopics

• Marketplace technical validation FAQ (10 pages)

More Learn pages

• How to create an effective sales landing page: Guideline on creating an effective Sales Landing page for your app
• How to make compelling videos: How to make compelling videos to market your app
• Marketing Validation Checklist: The marketing checklist for validation of Business Central apps
• Marketing validation FAQ: The marketing validation FAQ for Business Central apps
• Technical validation checklist: Describes the steps you must go through to successfully submit your app to Marketplace using AppSourceCop for Business Central.

Source: Microsoft Learn (CC BY 4.0). Descriptions are Learn’s own.