Drive Sales with AI-Generated Product Descriptions in Business Central (2024 release wave 1)
Copilot product description generation in Business Central (2024 release wave 1), shown in a 2-minute demo: image-based category suggestion, attribute and tone customization, and publishing the product to Shopify through the first-party connector.
- The Challenge of Product Descriptions
- Copilot in Business Central Overview
- Creating a New Product with Image Analysis
- Generating and Customizing Product Descriptions
- Brand Identity and Tone Customization
- Publishing to Shopify and Business Impact
- Closing Summary
Overview
The video follows a company called Nano Leaf creating a new product in Business Central. Uploading a product image lets Business Central analyze it and suggest a category, which reduces data entry. Copilot then generates a product description with natural language technology.
The user can pick which product attributes matter, choose formatting options, and set a tone of voice to fit the brand and target audience. The product is then published to Shopify using Business Central’s first-party connector. The video says a good description improves conversion rates.
Key points
- Copilot generates a product description from product data with one click.
- When a product image is uploaded, Business Central analyzes it and suggests a product category to minimize data entry.
- Users select which product attributes are most relevant to the description and choose formatting options for consistency across product lines.
- Tone of voice can be customized to match brand identity and target audience.
- Products can be published to Shopify through Business Central’s first-party Shopify connector.
- The user reviews and edits the generated text before publishing.
Features
Every feature below: status not stated, demoed.
| Feature | At |
|---|---|
| Copilot product description generation | 0:21 |
| Image-based product category suggestion | 0:41 |
| Attribute-based description customization | 1:02 |
| Tone of voice customization | 1:22 |
| Shopify connector | 1:42 |
AL objects mentioned
As heard in the captions. A name that matches one object page by exact type and name links to it; the others stay as named.
- other “Nano Leaf Skylight” at 0:41
Quotes
- 0:01 “great product descriptions boost sales by making products stand out from the crowd but being creative on demand is challenging”
- 0:21 “co-pilot in Microsoft Dynamics 365 business Central helps successfully launch new products with AI powered experiences”
- 0:41 “business Central analyzes the image and suggests a category to minimize data entry”
- 1:02 “with just a click co-pilot uses natural language technology to craft an engaging description tailored to this product”
- 1:22 “with a few more customizations Stan can match their brand identity and tailor this to the target audience”
- 1:42 “Nano Leaf uses business Central’s first party connector to Shopify a leading e-commerce platform”
- 2:02 “having a great product description that is engaging and informative also improves conversion rates”
Presenters (as heard): Stan.