B2B company synchronization by default

B2B company synchronization is visible by default. Adding a company creates the company, a customer and a catalog on Shopify.

Area: Integration (Fabric, Shopify, MDM). Status: GA. Developer relevance: low. Airtime: 1 min across 1 video, demoed.

Status evidence

• Nothing said about status; launch event convention: generally available unless stated otherwise.

Where they talk about it

• What's new in Shopify Connector: Overview: 6:39 to 7:27, demo at 7:05 (called "B2B company synchronization visible by default" there)

Quotes

• 7:27 "This one, auto create B2B catalog toggle is only available for plus and advanced plans." - Plan restriction that decides whether the B2B catalog toggle is usable.

Caveats mentioned

• Not every Shopify B2B capability is available on all plans; all but one are supported by the connector

Documented features match

• Manage Shopify B2B companies, catalogs, and pricing - high confidence (llm). Docs say: General availability, roadmap id 573342. Company synchronization

Docs checked on 2026-10-02: the match is against Microsoft's what's new pages for the wave as they were on that date. Microsoft keeps filling the documentation, so "no documented item" can go stale. The wider product documentation on learn.microsoft.com was searched for this feature on the same date; the feature's data lists an article when one was found.

Tags: shopify, b2b, company-sync

Generated by pipeline step 06. Source: YouTube auto-captions of the launch event videos, see the deep links. Not official.